Affiliate Marketing – Building Your Own Website

Having your own website to promote your affiliate offers is a great strategy for attracting more visitors and making more sales.

You will have more control over how your offers are presented, more control over customization, as well as the option to create content that your audience will find attractive.

And, you can earn a commission by referring visitors from your website to the site of your affiliate merchant.

Two most notable website types for affiliate marketers are blogs and review sites.


Blogs have become quite popular in the past few years. They are a chance for bloggers to write about anything and everything. But the ones that are great for affiliate marketers are topic-centered blogs.

You can write all sorts of articles related to your niche and cover many different angles that your audience would find helpful and informative.

Remember that it’s always easier to write about topics you like, the ones that interest you. That means that you need to choose your affiliate niche not only based on profitability, but also on the grounds of your interests.

Blogs are by far the easiest ones to set up, and due to the multitude of themes and plugins available, they are subject to all sorts of customization.

Review Websites

Review websites are great for building trust between you and your customers and establishing authority in your niche.

You can make a review website on any topic and any niche out there, but of course, there are some niches that lend themselves better to reviews than others. For make-up and electronics, for example, review websites work extremely well.

Keeping your website up-to-date with as many trending reviews as possible will ensure that it gets plenty of unpaid, organic traffic.

I’ll now walk you through the steps of setting up your own website.

#1 Choose Website Platform

There are various ways in which you can make a website.

If you’re a web developer or you would be willing to hire one, the chances are that your website will be CSS or HTLM based. This, however, can be quite time-consuming.

The option that I would recommend is that you choose site building platforms that help you build your website in no time at all.

There are a couple of noticeable platforms out there, but WordPress is the best one by far. Almost half the websites created today are WordPress-based.

The reason why I’m recommending it is that it’s really easy to use, even for beginners. Plus, it’s free! Not to mention that many WordPress themes are responsive, which means that your website will come through already optimized for all devices and all screen sizes.

And because so many people are using WordPress, you can be certain that whenever you encounter a problem, somewhere out there, someone has made a blog about how you can fix it. Plus, there are a ton of plugins for your website, and their plugin store is unparalleled.

#2 Choose A Domain Name And Hosting

You can see if your desirable domain name is available on any of the domain registers.

Also, don’t forget to check if the domain name you’re looking for is available with a different extension (com, net, org…).

Hosting and domain name would cost you under $10 a month, all depending on the service you choose. All in all, however, the price is not something that will be overwhelming to pay in the long run.

For your affiliate business, you should consider choosing a domain name that contains a niche keyword. This will significantly help with your organic traffic as Google’s algorithms pay a lot of attention to niche keywords in the domain name.

They are much more likely to display those domains at the top of the search than the ones whose domain name has nothing to do with the niche. Still, don’t expect that you’ll be better ranked than other competitors just because your domain name contains a keyword.

Google would rather give the advantage to older, more established websites even though their domain name is irrelevant to the niche. A good domain name is only a part of the bigger picture that affects Google’s algorithm.

#3 Install WordPress

Once you’ve taken care of the domain name and hosting, it’s time to install WordPress to your domain.

There are two ways to do this – “one click installation” and manual installation. Today, I’ll only be talking about “one click installation,” because it’s much easier and it doesn’t require any technical skills.

You won’t have any problems with whatever hosting you choose because any hosting service will have a WordPress installation option available.

Here’s the process:

  • Log into hosting account
  • Go to account dashboard
  • Find WordPress plugin
  • Type in the domain where you’d like to install WordPress
  • Click install

It’s as easy as that.

#4 Install A Theme

After installing WordPress, you’ll get the most basic WordPress theme. The basic theme will serve you just as well as any, but it would be better if you chose another, more up-to-date theme.

And you can choose from more than 1000 free themes on WordPress. If none of these satisfies your standards, there’s also a ton of paid themes. Paid themes offer more customization and more extra features giving you a lot more room for growth.

The one that I would recommend is OptimizePress, because it has a plethora of available features and plugins. It’s one of the most versatile and most used themes on WordPress.

So, here’s how you can install any WordPress theme:

  • Log into WordPress dashboard
  • Find “Appearance” tab on the left hand-side
  • Click on “Themes”
  • Find the theme you like
  • Click “Install Now”

And don’t worry, you aren’t stuck with one theme forever. If you’re not satisfied with it, you can change the theme whenever you see fit, since you won’t lose any of your pages and posts.

Good To Launch

And there you have it; you’re just a few steps away from being ready to launch your website.

Now you have to decide on website organization, as well as your content strategy. Try to be as productive as possible and put up new content at least once a week.

If you sometimes feel like there’s no time or you are not inspired, you can always hire a freelancer to write the content for you.

Don’t forget to work on your SEO. It may not show immediate results as paid traffic would, but in the long run, it pays to keep your pages search engine friendly.

There are many different types of plugins you can use to make your website more user-friendly and intuitive, like reviews and social plugins, opt-in and landing page plugins, just to name a few.

If you’re interested in getting the full scoop on starting and successfully running your own affiliate marketing business, I suggest you check out my new comprehensive CB Affiliate Academy course.

Click the image bellow to get full access and find out how to give your affiliate business an instant boost.