Affiliate Marketing – The Formula For Your Success

Affiliate marketing is usually the starting point for most people looking to earn a passive income online.

Before I go on explaining the basic idea behind affiliate marketing, it’s important to understand who the two key players in the industry are.

Merchants, also known as sellers, retailers or a brand, are the ones whose products or services are advertised by the affiliates or publishers. In return, affiliates get a share of the profit, either in the form of a percentage or a fixed fee.

The premise here is that affiliates will get paid proportionally to how many sales they manage to procure for the merchant. Merchants are willing to work with affiliates because that takes the task of marketing and advertising their products out of their hands. They are then free to focus their time and effort into other things.

The other two players in the affiliate world are the network and the customer. The network is the place where merchants and affiliates can get in touch and arrange the details of their joint venture. The most notable affiliate networks are Amazon’s Affiliate Program, ClickBank, JVZoo, CJ.com and various others.

The network isn’t the fixed factor in the affiliate marketing since merchants and affiliates don’t exactly have to go through the network. They can find other ways to come into contact and discuss the terms of working together.

The thing that worries most people who are considering giving affiliate marketing a go is the fact that it has a kind of a bad reputation. It’s been cluttered with people looking to make easy money by means of false representation, claiming that they’re experts and affiliate gurus.

Despite there being a lot of these instances, affiliate marketing is the real deal. For those lucky few who know how to play the game, affiliate marketing can come to be a seriously lucrative source of income. The rest are merely struggling to get by.

In order to be a successful affiliate marketer, the only type of equipment you need is a computer and an Internet connection. However, if that was all, everyone working as an affiliate marketer would be amazingly successful.

In order to have a chance at success, you need to be able to understand and apply some of the basic marketing strategies that have proven to give positive results.

The following list of marketing tools will be instrumental on your way toward achieving affiliate marketing success:

Landing Pages

Landing pages are specially designed with the purpose of advertising one particular offer.

They are intentionally built without any visual noise (like, for example, a navigation panel), that could distract visitors from the offer at hand.

Your goal here would be to convince your visitors to click on your CTA button. If a landing page has managed to do that, then it has done its job well.

Landing pages are one of the most powerful tools for capturing leads, and its use is of the utmost importance for your success in the affiliate marketing business.

However, if you’ve chosen the business model that doesn’t require you to have a website, you don’t have to worry. Leadpages.com has you covered. Landing pages you create using Leadpages’ software will be hosted on their server.

Driving Traffic Through Social Media

Social media platforms have taken the world by storm and it appears that they are here to stay.

Their uses have become multifold and are no longer limited to just staying in touch with your friends and family and sharing interesting content.

Businesses mainly use them to harness their amazing power to drive more targeted traffic to their pages.

And out of all social networks out there, Facebook is, by far, one of the best places for generating the relevant traffic. Its targeting capacities are second to none in the marketing industry.

You could use Facebook ads to send visitors to your landing pages then collect their email addresses from there.

Email Marketing

Now that you’ve collected visitors’ email addresses, you can use this chance to advertise your affiliate links with the help of email campaigns.

The good thing is that with email marketing you can end up selling multiple items to one and the same person, which can give a significant boost to your affiliate business.

To automate the whole process, you need to set up an autoresponder that will automatically send specific emails on your behalf, whenever an action has been triggered.

This means that your business is promoting and making sales even while you sleep or taking a vacation.

Website

I’ve already mentioned before that you don’t need to have a website to be a successful affiliate marketer. But if you feel that it would give you edge, make sure your website is top-notch and well-optimized.

One of the most important aspects of affiliate marketing when owning a website is top-quality content. This is how you’ll promote affiliate products from your niche. The downside is that you would have to devote some time to writing your content, or alternatively, hire a freelance writer to write the content for you.

Make sure that you get a good domain name. If possible, it should contain the keyword from the niche itself as it will give you an advantage with search engines. It’s also really important to do your search engine optimization (SEO) regularly so as to get more organic traffic.

On the other hand, if you feel like maintaining your website is too much work, you could always opt for driving traffic to your landing pages (created by Leadpages software) and capturing leads.

The alternative to driving traffic to your landing pages would be to drive it directly to your affiliate links.

That’s also a good strategy, but its disadvantage is that you are passing up on an opportunity to capture leads and advertise to them multiple times in the future via email marketing.

For all of you who are interested in affiliate marketing, I’ve created Exclusive Affiliate Marketing Package that works on the very principles I have described above.

With it, you’ll get 12 full affiliate marketing campaigns will 60 emails, 60 banner ads and 60 PPC (pay-per-click) ads, five for each of the twelve campaigns.

Click on the image below to find out more.